Yu Serizawa joins us today to talk about her career path and how these different career experience help and prepare her successfully running her own company later.
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Yu Serizawa

Yu Serizawa joins us today to talk about her career path and how these different career experience help and prepare her successfully running her own company later. Her passion in working with people enables her to be involved in many organizations and to be the senior advisor for Japan to the World Economic Forum. What kind of advice she gives to young people? Tune in to find out more.

She was born in Tokyo in 1958 and grew up in Europe. She studied at the Institut d’Etudes Politiques de Paris (Section Service Public, 1980) and joined Crédit Lyonnais the same year in Paris. Having worked both at the bank’s Paris Head Office and its Tokyo Branch (last position held: Chief Economist and Analyst, Tokyo Branch), she resigned in 1985 to establish InfoPlus, Inc. as one of the founding partners. The company published Nippon Finance, the first English-language newsletter on Japanese Financial Markets and was involved in cross-border transactions and business development consulting. In 1992, Yu Serizawa left the partnership to establish Forma Corporation, of which she is sole shareholder and serves as President and CEO. The company’s main focus are: organizing for third parties and hosting on its own risk events and fora with both substance and prestige, as well as the creation and execution of training programs for corporate executives, particularly in the area of cross-cultural management and business ethics. Forma Corporation also provides strategic consulting (in international finance, business partnerships, leadership and communications, media relations). Between 1990 and 2005, she has been serving as Senior Advisor for Japan to the World Economic Forum (headquartered in Geneva, known for its Annual Meeting in Davos). Since March 2000, she is concurrently Advisor to the President of Mori Building Company Limited (largest privately held real estate developer headquartered in Tokyo); in relation to that function, she is serving as the Director of the Japanese Committee of Honour of the Royal Academy of Arts (London). In 2004, Yu Serizawa was named Secretary-General of the Science and Technology in Society (STS) forum, a global initiative founded by Koji Omi (former Minister of Finance of Japan), which held its Inaugural Meeting in November 2004, and every year since then in Kyoto, Japan.


Executive Women

Today, there are more women in executive and managerial positions than ever before, it brings increasing opportunities to impact major business arenas. The Executive Women program offering fresh insights into women’s life today and how they are presenting challenging ideas for creating a better workplace environment for everyone.


Host: Patricia Bader-Johnston - Representative Director & CEO, Silverbirch Associates K.K.

Before founding Silverbirch Associates in 2008, Ms. Bader-Johnston held senior roles in a number of leading companies over a span of 25 years in Japan, including: Director of Communications for IBM Japan, Vice President Operations Finance and Resources, Goldman Sachs Japan, Head of Corporate and Regulatory Affairs, British American Tobacco Japan, and Head (Japan, Australia, Taiwan) of Corporate Affairs for Standard Chartered Bank.
She has also served in the Canadian Embassy in Tokyo as a senior program officer in Communications and Culture, and has worked with Japanese local government since arriving in Japan in 1984. She is an active speaker, writer, panel moderator and university, lecturer on topics related to CSR and sustainability, globalization trends, and doing business in Japan. She holds an MBA in International Business from McGill University.

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