AmCham

 

Tom Doctoroff on marketing to China's consumers
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Tom Doctoroff on marketing to China's consumers

Recently, Tom Doctoroff, industry veteran and Senior Partner at Prophet, gave a talk at AmCham Shanghai on his 'Golden Rules of Marketing in China'. After the event, he sat down with us to share key insights on how to market effectively to Chinese consumers.

 

AMChamThe American Chamber of Commerce in Shanghai known as the "Voice of American Business" in China, was founded in 1915. AmCham Shanghai was the third American Chamber established outside the United States, and now has 3,000 members from 1,500 companies. As a non-profit, non-partisan business organization, AmCham Shanghai is committed to the principles of free trade, open markets, private enterprise and the unrestricted flow of information.

The vision of the American Chamber of Commerce in Shanghai is to be the leading international business association in China, while our mission is to enable the success of our members and strengthen U.S.-China commercial ties through our role as a not-for-profit service provider of high quality business resources and support, policy advocacy and relationship-building opportunities.

 

For more information:  www.amcham-shanghai.org

 

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