Shane Atchison, CEO of POSSIBLE, on branding in China
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Shane Atchison, CEO of POSSIBLE, on branding in China

Shane Atchison, global CEO of POSSIBLE and co-author of Does It Work, sits down with AmCham Shanghai. Atchison talks about top digital trends, the value of brand authenticity and China’s fast pace, as well as shares his perspective on the common mistakes people make in the industry and his advice to professionals starting out. POSSIBLE is a global agency within WPP specializing in digital strategy, performance marketing and creative design.


AMChamThe American Chamber of Commerce in Shanghai known as the "Voice of American Business" in China, was founded in 1915. AmCham Shanghai was the third American Chamber established outside the United States, and now has 3,000 members from 1,500 companies. As a non-profit, non-partisan business organization, AmCham Shanghai is committed to the principles of free trade, open markets, private enterprise and the unrestricted flow of information.

The vision of the American Chamber of Commerce in Shanghai is to be the leading international business association in China, while our mission is to enable the success of our members and strengthen U.S.-China commercial ties through our role as a not-for-profit service provider of high quality business resources and support, policy advocacy and relationship-building opportunities.


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