Advertising & Marketing in Japan
Explore the world of advertising and marketing in Japan. How are the top players in this field tackling Japanese marketing, Japanese advertising, and keeping ahead of the game overall? Find out how companies are marketing their products and how Japanese business in general has dealt with advertising in an already saturated market.
Host: Thomas Zengage - Representative Director, Pacific Communicators
Thomas R. Zengage earned his undergraduate degree from Columbia College at Columbia University in New York City. After attending an M.A. program in Japanese studies at the University of Washington in Seattle, he received his M.B.A. from the same institution. Fluent in Japanese, Mr. Zengage has had an extensive career in public relations, investor relations, and strategy consulting in Japan, working on behalf of leading corporations and other organizations. Thomas R. Zengage was previously CEO and a principal shareholder of IBI Inc., Japan's pioneering investor relations and public relations agency. Mr. Zengage ultimately sold IBI to LSE traded WPP Group plc, and subsequently as Representative Director managed IBI's merger with Ogilvy Public Relations Worldwide. Thomas R. Zengage also served as Chairman & Representative Director of the Japan subsidiary of Edelman Public Relations, the world’s leading independent PR agency. He established a high level strategic communications consultancy, Pacific Communicators, to specialize in high level consultancy in public relations, public affairs, crisis and issues management, and key influencer engagement. Writing in Japanese, Mr. Zengage is the author of the book Sore Demo Yen No Seiki (Tokyo: Kodansha), which contains an analysis of the long term factors driving Japan's economy.