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Kenneth Alan Grossberg, Professor of Marketing and Director of the Waseda Marketing Forum at Waseda Business School, has been active in international business and management education for more than thirty-five years
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Dr. Kenneth Grossberg

Kenneth Alan Grossberg, Professor of Marketing and Director of the Waseda Marketing Forum at Waseda Business School, has been active in international business and management education for more than thirty-five years, much of that time spent working in Japan and the Pacific Rim. He earned a Ph.D. at Princeton University in Politics & East Asian Studies (1977) with his research carried out in part at the University of Tokyo and at Harvard University.

Dr. Grossberg started his academic career at Harvard and Boston College, but in 1980 he turned to the private sector and became the first investment banker at Prudential-Bache Securities to work on mergers and acquisitions in the Asian market. He left investment banking to establish Orient-West Consultants, Inc. whose clients over the years included Motorola, Tokio Marine, Metropolitan Life, Mitsubishi Electric, ESC Medical, and Business Week.

In 1985 he joined Citibank as Vice President and Chief of Strategy for their Consumer Services Group / International in the Asia Pacific region. As chief of strategy he was responsible for managing Citibank's strategic planning process in ten Asian countries and for creating and directing the bank's successful consumer banking strategy in Japan.

In July 2001 he became the first non-Japanese professor to be granted tenure at the International Management (MBA) program of Waseda University in Tokyo, and in 2002 he founded the Waseda Marketing Forum.

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Advertising & Marketing in Japan

Explore the world of advertising and marketing in Japan. How are the top players in this field tackling Japanese marketing, Japanese advertising, and keeping ahead of the game overall? Find out how companies are marketing their products and how Japanese business in general has dealt with advertising in an already saturated market.

Thomas-Zengage

Host: Thomas Zengage - Representative Director, Pacific Communicators

Thomas R. Zengage earned his undergraduate degree from Columbia College at Columbia University in New York City. After attending an M.A. program in Japanese studies at the University of Washington in Seattle, he received his M.B.A. from the same institution. Fluent in Japanese, Mr. Zengage has had an extensive career in public relations, investor relations, and strategy consulting in Japan, working on behalf of leading corporations and other organizations. Thomas R. Zengage was previously CEO and a principal shareholder of IBI Inc., Japan's pioneering investor relations and public relations agency. Mr. Zengage ultimately sold IBI to LSE traded WPP Group plc, and subsequently as Representative Director managed IBI's merger with Ogilvy Public Relations Worldwide. Thomas R. Zengage also served as Chairman & Representative Director of the Japan subsidiary of Edelman Public Relations, the world’s leading independent PR agency. He established a high level strategic communications consultancy, Pacific Communicators, to specialize in high level consultancy in public relations, public affairs, crisis and issues management, and key influencer engagement. Writing in Japanese, Mr. Zengage is the author of the book Sore Demo Yen No Seiki (Tokyo: Kodansha), which contains an analysis of the long term factors driving Japan's economy.

 

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