Advertising & Marketing in China
In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.
Host: Tom Doctoroff - Northeast Asia Area Director / Greater China CEO, JWT
Tom, born and bred in America's Detroit and educated in
Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back
to the States. In the meantime, he has become one of Asia's most respected
advertising minds. His unique combination of pan-Asian work, plus nine years
based in China, has made him a leading expert in the cross-border management of
brand architecture and brand building. Furthermore, he is a passionate advocate
of the iron link between brand equity and long-term profitability.