In this interview, we are honored to invite Alfonse De Dios to join us to talk about his business history and share his advice on doing business in China. He tells us his working experience in CCTV as an advisor and as a CEO in Telos Media Works. Having worked in media for a long time, Alfonse shares his advice on how to do business with the Chinese and how to be successful. Link this video to find out more about Alfonse.
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Alfonse De Dios

In this interview, we are honored to invite Alfonse De Dios to join us to talk about his business history and share his advice on doing business in China. He tells us his working experience in CCTV as an advisor and as a CEO in Telos Media Works. Having worked in media for a long time, Alfonse shares his advice on how to do business with the Chinese and how to be successful. Link this video to find out more about Alfonse.

Alfonse De Dios is currently CEO at Telos Media Works, Ltd. which focuses on purpose-driven capability building in the field of media and communications. Previously Alfonse spent 14 years with Procter & Gamble (P&G), most recently serving as Associate Director, Media and Communications, P&G Greater China from 2001 to 2009. He has created shows with some of the country's largest and most innovative broadcasters, such as CCTV, Hunan Satellite TV and Beijing TV. At the same time, Alfonse helped P&G expand into new areas such as branded content and digital media, turning China into what he called a "learning lab in an ecosystem of providers and platforms to build more meaningful consumer relationships." He currently resides in Beijing.

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The Power Brokers

Reveals hidden rules of entertainment industry in China, we speak to all the power brokers in the world of celebrity, music, sports film, TV and branded entertainment space. The agencies, the producers, the promoters, the agents and the brands who work in entertainment.

Michael Mac

Host: Michael MacRitchie - Founder, MGI Entertainment

MGI Entertainment was founded by Michael MacRitchie who brings a wealth of industry leadership and expertise in entertainment marketing, sponsorship, endorsement and brand building through media platforms. Michael pioneered international music and sports sponsorship programs here in China as Vice President of Emma Entertainment & Ticketmaster. Overseeing programs for the USA Basketball pre- Olympic games, concerts like Linkin Park, Avril Lavigne, Celine Dion, Sarah Brightman, Jon Legend, Maroon 5, Beyonce, Christina Aguilera and connected brands like Chivas, Dell, Chow Tai Fook, General Motors, Henkal & Puma through these entertainment experiences.
Before coming to China, Michael created advertising programs and sponsorships for the European Football Cup, London Olympic bid, Sony Tropfest in Sydney & “Schoolie’s Week” on the Gold Coast with Screen Media and OTN. Prior to being a facilitator of branded entertainment, Michael worked as an artist agent, founding MJ entertainment which negotiated contracts on behalf of touring artists for the Hennessey Artistry program and Anchor beer. Michael also has media advertising expertise helping launch the largest LED network China has seen which was sold to the Tulip group. Michael learnt that he was passionate about writing and entertainment as he cut his teeth as a young reporter in the sports room at Channel 9 in Sydney.
At MGI Entertainment, Michael is in charge of maintaining a permanent link with agents, producers and strategic partners around the globe allowing MGI to evolve and grow.” Michael MacRitchie” holds a Bachelor Degree in Business majoring in Media & Advertising (Hons) from the University of Macquarie (Australia).

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