The Power Brokers
Reveals hidden rules of entertainment industry in China, we
speak to all the power brokers in the world of celebrity, music, sports film, TV
and branded entertainment space. The agencies, the producers, the promoters, the
agents and the brands who work in entertainment.
MacRitchie - Founder, MGI Entertainment
MGI Entertainment was founded by Michael MacRitchie who
brings a wealth of industry leadership and expertise in entertainment marketing,
sponsorship, endorsement and brand building through media platforms. Michael
pioneered international music and sports sponsorship programs here in China as
Vice President of Emma Entertainment & Ticketmaster. Overseeing programs for the
USA Basketball pre- Olympic games, concerts like Linkin Park, Avril Lavigne,
Celine Dion, Sarah Brightman, Jon Legend, Maroon 5, Beyonce, Christina Aguilera
and connected brands like Chivas, Dell, Chow Tai Fook, General Motors, Henkal &
Puma through these entertainment experiences.
Before coming to China, Michael created advertising programs and sponsorships
for the European Football Cup, London Olympic bid, Sony Tropfest in Sydney &
“Schoolie’s Week” on the Gold Coast with Screen Media and OTN. Prior to being a
facilitator of branded entertainment, Michael worked as an artist agent,
founding MJ entertainment which negotiated contracts on behalf of touring
artists for the Hennessey Artistry program and Anchor beer. Michael also has
media advertising expertise helping launch the largest LED network China has
seen which was sold to the Tulip group. Michael learnt that he was passionate
about writing and entertainment as he cut his teeth as a young reporter in the
sports room at Channel 9 in Sydney.
At MGI Entertainment, Michael is in charge of maintaining a permanent link with
agents, producers and strategic partners around the globe allowing MGI to evolve
and grow.” Michael MacRitchie” holds a Bachelor Degree in Business majoring in
Media & Advertising (Hons) from the University of Macquarie (Australia).