strategic-engagement

 

Whither pharmaceuticals in Japan? In this interview, P. Reed Maurer shares his insights into “Big Pharma”, generics, and bioventures in the Japanese market. He reviews his lengthy experience in Japan, and lessons learned along the way.
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P. Reed Maurer

Whither pharmaceuticals in Japan? In this interview, P. Reed Maurer shares his insights into “Big Pharma”, generics, and bioventures in the Japanese market. He reviews his lengthy experience in Japan, and lessons learned along the way. As a specialist in the pharmaceutical sector, he believes that Japan’s market offers a huge potential for Big Pharma, generics, and bioventures. Tune in to find out more.

P. Reed Maurer currently serves as Chairman of bioventure aRigen Pharmaceuticals, Inc., Director of generics leader Teva-KOWA Pharma Co., Ltd., and President of consulting firm International Alliances Limited. He has been working and living in Japan for some 40 years, all within the pharmaceutical industry.

He joined Eli Lilly in 1964 and was responsible for the Lilly operations in Japan from 1970 to 1976 as Vice President. He joined Merck & Co. as Vice President of Japan and China in 1976 and was responsible for the acquisition of Banyu Pharmaceutical Co. in 1983, the first such transaction involving a Japanese company listed on the first section of the Tokyo Stock Exchange. After leaving Merck in 1987 he was the first representative in Japan for the Pharmaceutical Research Manufacturers of America (PhRMA) until 1993.

P. Reed Maurer was born in Pennsylvania, USA, received an MS (Biology) from the University of Pennsylvania in 1962, attended the Sloan Program at the Stanford Graduate School of Business in 1967-68, and was Associate Professor of embryology and genetics at Bucknell University until 1964.

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Strategic Engagement

While mainstream media remains influential in Asia Pacific, challenges to traditional media / advertising model and rise of social media are blurring lines among public relations, advertising, influencer management, strategic engagement. Hosted by Thomas R. Zengage, Strategic Engagement explores how leaders successfully engage target constituencies to achieve strategic goals.

Thomas-Zengage

Host: Thomas Zengage - Representative Director, Pacific Communicators

Thomas R. Zengage earned his undergraduate degree from Columbia College at Columbia University in New York City. After attending an M.A. program in Japanese studies at the University of Washington in Seattle, he received his M.B.A. from the same institution. Fluent in Japanese, Mr. Zengage has had an extensive career in public relations, investor relations, and strategy consulting in Japan, working on behalf of leading corporations and other organizations. Thomas R. Zengage was previously CEO and a principal shareholder of IBI Inc., Japan's pioneering investor relations and public relations agency. Mr. Zengage ultimately sold IBI to LSE traded WPP Group plc, and subsequently as Representative Director managed IBI's merger with Ogilvy Public Relations Worldwide. Thomas R. Zengage also served as Chairman & Representative Director of the Japan subsidiary of Edelman Public Relations, the world’s leading independent PR agency. He established a high level strategic communications consultancy, Pacific Communicators, to specialize in high level consultancy in public relations, public affairs, crisis and issues management, and key influencer engagement. Writing in Japanese, Mr. Zengage is the author of the book Sore Demo Yen No Seiki (Tokyo: Kodansha), which contains an analysis of the long term factors driving Japan's economy.

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