strategic-engagement

 

Glen S. Fukushima joins us today to discuss the history and relationship between Airbus and Japan. Mr. Fukushima introduces the development of Airbus and his mission in Japan. We also hear about some of the issues that leading his mind as chairman for Airbus to approach Japanese market.
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Glen S.Fukushima

Glen S. Fukushima joins us today to discuss the history and relationship between Airbus and Japan. Mr. Fukushima introduces the development of Airbus and his mission in Japan. We also hear about some of the issues that leading his mind as chairman for Airbus to approach Japanese market. Mr. Fukushima talks about Airbus 380, the largest passenger airliner in the world, and how Airbus’ A380 offers a flying experience no other aircraft in the sky can match.

Mr. Fukushima was appointed Chairman and Director, Airbus Japan K.K. on July 2010. He is also Senior Vice President, Airbus SAS. Before joining Airbus in 2005 as President and Chief Executive Officer, Airbus Japan K.K, Mr. Fukushima served as president of the Japan operations of NCR Corporation, Cadence Design Systems, Inc., and Arthur D. Little, Inc. Until 1998, he was Vice President of the Japan operations of AT&T Corporation. Before that, he was based in Washington, D.C. as Director for Japanese Affairs (1985-1988) and Deputy Assistant United States Trade Representative for Japan and China (1988-1990) at the Office of the United States Trade Representative (USTR), Executive Office of the President. He began his career as an attorney at a prominent Los Angeles law firm. In 1993, he declined an offer to be the Assistant Secretary of Commerce for International Economic Policy. Mr. Fukushima served two terms as President of the American Chamber of Commerce in Japan (ACCJ), 1998-1999, and Vice President, 1993-1997. He has served on numerous corporate boards and government advisory councils in the United States, Europe, and Japan. Mr. Fukushima was educated at Deep Springs College, Stanford University, Harvard University Graduate School of Arts and Sciences, Harvard Business School, and Harvard Law School.

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Strategic Engagement

While mainstream media remains influential in Asia Pacific, challenges to traditional media / advertising model and rise of social media are blurring lines among public relations, advertising, influencer management, strategic engagement. Hosted by Thomas R. Zengage, Strategic Engagement explores how leaders successfully engage target constituencies to achieve strategic goals.

Thomas-Zengage

Host: Thomas Zengage - Representative Director, Pacific Communicators

Thomas R. Zengage earned his undergraduate degree from Columbia College at Columbia University in New York City. After attending an M.A. program in Japanese studies at the University of Washington in Seattle, he received his M.B.A. from the same institution. Fluent in Japanese, Mr. Zengage has had an extensive career in public relations, investor relations, and strategy consulting in Japan, working on behalf of leading corporations and other organizations. Thomas R. Zengage was previously CEO and a principal shareholder of IBI Inc., Japan's pioneering investor relations and public relations agency. Mr. Zengage ultimately sold IBI to LSE traded WPP Group plc, and subsequently as Representative Director managed IBI's merger with Ogilvy Public Relations Worldwide. Thomas R. Zengage also served as Chairman & Representative Director of the Japan subsidiary of Edelman Public Relations, the world’s leading independent PR agency. He established a high level strategic communications consultancy, Pacific Communicators, to specialize in high level consultancy in public relations, public affairs, crisis and issues management, and key influencer engagement. Writing in Japanese, Mr. Zengage is the author of the book Sore Demo Yen No Seiki (Tokyo: Kodansha), which contains an analysis of the long term factors driving Japan's economy.

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