strategic-engagement

 

Franz-Michael Skjold Mellbin shares his take on the business relationship between Denmark and Japan. As the the current Ambassador of Denmark to Japan, Ambassador Mellbin talks about what position is Denmark in Japan and how do they engage with people in Japan.
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Franz-Michael Skjold Mellbin

Franz-Michael Skjold Mellbin shares his take on the business relationship between Denmark and Japan. As the the current Ambassador of Denmark to Japan, Ambassador Mellbin talks about what position is Denmark in Japan and how do they engage with people in Japan. We also hear about how agent of influence can be used in Denmark and Japan and how do they going behind traditional diplomacy between the two governments. Tune in to find out more about how they could make more interests in the COP 15 in Japan.

Ambassador Mellbin has been a professional foreign service officer for Denmark since 1985. Ambassador Mellbin was Denmark's first Ambassador to Afghanistan from 2007 to 2008. He previously served abroad in Germany, Brazil and China. Before being appointed to Ambassador to Afghanistan, he was Head of the Business Department (South Group) at the Ministry of Foreign Affairs of Denmark from 2005 to 2007. In Copenhagen he has also served as Deputy Head of Department at the Policy and Planning Department as well as the Southern Africa Department Throughout his career Ambassador Mellbin has also written political articles and speeches for different Danish Cabinet Ministers including the Prime Minister, the Foreign Minister, the Minister for Development Cooperation and the Minister of Finance.

After graduating as lawyer from the University of Copenhagen in 1983 he first worked at a law firm and later at the Ministry of Taxation (Finance) before joining the Foreign Service in 1985. Ambassador Mellbin taught human rights and constitutional law for several years at the University of Copenhagen. He has also worked as a consultant on writing and communication.

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Strategic Engagement

While mainstream media remains influential in Asia Pacific, challenges to traditional media / advertising model and rise of social media are blurring lines among public relations, advertising, influencer management, strategic engagement. Hosted by Thomas R. Zengage, Strategic Engagement explores how leaders successfully engage target constituencies to achieve strategic goals.

Thomas-Zengage

Host: Thomas Zengage - Representative Director, Pacific Communicators

Thomas R. Zengage earned his undergraduate degree from Columbia College at Columbia University in New York City. After attending an M.A. program in Japanese studies at the University of Washington in Seattle, he received his M.B.A. from the same institution. Fluent in Japanese, Mr. Zengage has had an extensive career in public relations, investor relations, and strategy consulting in Japan, working on behalf of leading corporations and other organizations. Thomas R. Zengage was previously CEO and a principal shareholder of IBI Inc., Japan's pioneering investor relations and public relations agency. Mr. Zengage ultimately sold IBI to LSE traded WPP Group plc, and subsequently as Representative Director managed IBI's merger with Ogilvy Public Relations Worldwide. Thomas R. Zengage also served as Chairman & Representative Director of the Japan subsidiary of Edelman Public Relations, the world’s leading independent PR agency. He established a high level strategic communications consultancy, Pacific Communicators, to specialize in high level consultancy in public relations, public affairs, crisis and issues management, and key influencer engagement. Writing in Japanese, Mr. Zengage is the author of the book Sore Demo Yen No Seiki (Tokyo: Kodansha), which contains an analysis of the long term factors driving Japan's economy.

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