Filmed on the site of Ad Tech Shanghai we interview Lucy Lee, Business Development Director for Phonevalley China. Phonevalley is the mobile arm of Publicis Group and is one of the few integrated MNCs doing agency work in China. Ms Lee discusses how this affects doing business in China compared to local companies.
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Lucy Lee

Filmed on the site of Ad Tech Shanghai we interview Lucy Lee, Business Development Director for Phonevalley China. Phonevalley is the mobile arm of Publicis Group and is one of the few integrated MNCs doing agency work in China. Ms Lee discusses how this affects doing business in China compared to local companies.

Lee sheds light on some of the challenges faced that come with operating in China and how they have been overcome. Phonevalley is known for using a wide range of elements in their campaigns including SMS, MMS and WAP technologies. Ms Lee reveals which platforms have proven to be most effective and which channels have worked most successfully for Phonevalley's clients. We also touch on some of the major events in 2008 that have impacted mobile media for now and in years to come. To find out more, tune into this iTV-Asia program.

Lucy Lee has over nine years experience in the telecommunications, Internet and advertising industry in China. She is currently heading the business development of Phonevalley in China, the mobile arm of Publicis Group, which is the fourth largest

Prior to her position at Phonevalley, Ms Lee had worked with Orange, the second largest European telecommunication carriers for over seven years in both China and France. Lee has held different positions from Marketing Consultancy, Communications and Strategic Marketing to looking for business opportunities for Orange in China, including partnership with Chinese carriers, service providers, academic research institutions and universities.

Ms Lee is also one of the co-founders and organizers of Mobile Monday Beijing and Shanghai chapters, a leading worldwide networking event focusing on mobile topics. Ms Lee holds a MBA from Paris University (Sorbonne), and also has a bachelor degree of economics from Shanghai University of Finance and Economics.

Lucy Lee is a native speaker of Chinese. She also speaks English and French.

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Mobile Media in China

Welcome to the mobile Media segment of iTV-Asia. Here, leading players of this field share with us how mobile innovations fit in with the changing face of Chinese marketing, Chinese advertising and the China business setting in general. As globalization increases, so too does the need for constant communication in Chinese businesses. To what extent does Mobile Media in China satisfy that craving? Find out in this exciting section of iTV-Asia.com.

Alvin Wang Graylin

Host: Alvin Wang Graylin - CEO and Co-founder, mInfo Inc.

Mr. Graylin is a seasoned technology entrepreneur having over 17 years of management experience with nine years managing businesses in Greater China. Mr. Graylin co-founded mInfo in early 2005 and has lead mInfo to its market leader in mobile search and mobile advertising in China. mInfo is the exclusive partner for China Telecom’s Omni-search service and China Mobile’s SNS service for mobile search and advertising. mInfo was also selected by BOCOG as the official mobile search provider for the 2008 Beijing Olympics.
Mr. Graylin has rich entrepreneurial experiences prior to mInfo, having also been the founder and CEO of two other venture-backed technology start-ups in the US. Mr. Graylin began his career in the early 90’s at IBM and Intel designing what became the PowerPC and Itanium microprocessors. In the mid-90’s Mr. Graylin also helped establish the Intel organization in Shanghai, and lead the growth of its consumer PC business in China. He later ran Asia Pacific Marketing for Intel Online Services in the late 90’s. Mr. Graylin headed the global Enterprise and Consumer business units at Trend Micro, and security products/services business at WatchGuard Technologies in the early 2000’s.
Mr. Graylin earned an MS in Computer Science from the Massachusetts Institute of Technology and holds an MBA from MIT’s Sloan School of Management. He graduate top of his department with a BS in Electrical Engineering from the University of Washington. Mr. Graylin was born in China and educated in the US. He is fluent in English, Mandarin and Cantonese.

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