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In this interview segment, Adrian Moss join us to share his experience establishing and developing his digital marketing business in China. He talks about the difference in office culture between Singapore and China, finding talent, challenges and opportunities in China.
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Adrian Moss

In this interview segment, Adrian Moss join us to share his experience establishing and developing his digital marketing business in China. He talks about the difference in office culture between Singapore and China, finding talent, challenges and opportunities in China. How did he get involve in marketing and what motivates him to be successful? More insightful experience and opinion awaits you - don’t miss it.

Adrian Moss is the founder and Chief Executive Officer of Asia Digital Holdings, a leading online advertising and marketing group delivering performance-based, integrated digital marketing solutions and now focused on the dynamic and rapidly evolving Asian digital marketing landscape.

In 1999, Adrian founded a digital advertising business in Europe launching the UK’s first affiliate network provider – delivering new customers for online advertisers through a network of websites and online entrepreneurs with results-based payment. In 2003 he extended the company's offering of performance-based marketing products by launching an online advertising network and acquiring leading Search Engine Marketing specialist – Web Gravity. The group now services over 250 clients and employs more than 60 staff across core offices in China, Singapore and India and satellite operations in Philippines and Hong Kong.
In addition to hosting ad:tech Singapore 2010 and 2011 Adrian has participated on the board of advisers for ad:tech Singapore in 2009, 2010 and 2011 and also sits on the board of advisers for the hugely successful Imedia Agency Summits in 2009 and 2010.
With over 11 years’ experience in shaping the future of the online advertising sector in the UK, Europe and more recently Asia, Adrian is recognized as an established pioneer and authority in the industry, and is committed to the continual delivery of performance related results to the online marketing community.

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MAD Men of China

The program is designed to give the viewer a deeper understanding of Advertising trends, local insights in China and an opportunity to learn more about the people who make are the fabric of the Advertising industry in China. The program will feature people who are working to push the boundaries of the industry and are facing daily challenges living and working in a foreign country.

Andrew_Collins

Host: Andrew Collins - CEO, Mailman Media Group

A proud Australian, Andrew completed his undergraduate degree in Media / commerce at Swinburne University of Technology, Australia. In addition he completed a year of study at California Polytechnic State University in San Luis Obispo, United States.
An entrepreneur at heart, Andrew has maintained a lifetime of ambition, innovation and a commitment to creative fulfilment. Following University, travelling, launching businesses (media, import, and acquisitions) Andrew became an accomplished entrepreneur by acquiring a small innovative media agency in Shanghai, China, in 2007.

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