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Shannon Dix is a very passionate and creative suit. He began his advertising career at Chris Clarke’s first agency, Pure Creative DMB&B, which was one of the hottest creative shops of its day in Melbourne.
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Shannon Dix

Shannon Dix is a very passionate and creative suit. He began his advertising career at Chris Clarke’s first agency, Pure Creative DMB&B, which was one of the hottest creative shops of its day in Melbourne. His next move took him to another creative agency, Cummins & Partners (now Nitro Cummins). There, he worked across some of the agency’s most award winning creative campaigns for Whiskas, Mars Bar and Starburst. His next move took him to another creative agency, Cummins & Partners (now Nitro Cummins), where he had success across many categories, working with Nestle, Emirates and Primus.

He then headed to Asia where he was asked to set up the Nitro Taipei office, looking after the foundation client, Mars, managing their top brands, Cesar, M&M’s & Dove. After more than a year, he moved across to Shanghai, China, taking up the position of Group Business Director, continuing his long standing relationship with Mars, across China & Hong Kong.

But the call for Australian sun was too great and after several years in Asia, he decided to head back home to undertake a Masters at the University of NSW in Sydney. But if that wasn’t enough, he also worked on one of the biggest brands in the world, McDonald’s at DDB and was part of the team that re-launched several successful campaigns including the 2008 Olympics program and their first brand campaign in over 3 years.

This month on Mad Men of China we interview Shannon, the General Manager of Nitro Shanghai across all brands. He shares with us his journey between Australia and Asia over the years, and what motivated him to make his way back to Shanghai. Based on the recent event that Nitro was acquired by Sapient, Shannon reveals his thought on the reason Sapient purchase Nitro, and what Sapient offer Nitro. Working with 85% of other local employees in his company, does Shannon find challenging to deal with local stuffs and clients? Find out more about how does he gain local insight and connect with Chinese market in today’s iTV-Asia program.

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MAD Men of China

The program is designed to give the viewer a deeper understanding of Advertising trends, local insights in China and an opportunity to learn more about the people who make are the fabric of the Advertising industry in China. The program will feature people who are working to push the boundaries of the industry and are facing daily challenges living and working in a foreign country.

Andrew_Collins

Host: Andrew Collins - CEO, Mailman Media Group

A proud Australian, Andrew completed his undergraduate degree in Media / commerce at Swinburne University of Technology, Australia. In addition he completed a year of study at California Polytechnic State University in San Luis Obispo, United States.
An entrepreneur at heart, Andrew has maintained a lifetime of ambition, innovation and a commitment to creative fulfilment. Following University, travelling, launching businesses (media, import, and acquisitions) Andrew became an accomplished entrepreneur by acquiring a small innovative media agency in Shanghai, China, in 2007.

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