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Size Matters - In Marketing & Media;
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Size Matters - In Marketing & Media

Many people think the print industry will die because of digital but in Vietnam print is growing and can support brands to connect with specific audience segments such as HNWI – High Net Worth Individuals.

This presentation shares with you insights into marketing using print magazines and will explain why a beautiful 4-color full-page ad in a luxury magazine can be more valuable than a banner ad on a website.

Wolf von der Hagen - Commercial Director at Indochine Media Ventures - is a German marketing and media expert with more than 25-years of of senior management and leadership experience in independent, multinational companies in China and Vietnam. His focus is on strategic planning and new business development, with his specialty being the Vietnamese luxury market.

He has helped establish Indochine Media Ventures as a leading content provider in Vietnam which publishes the Robb Report, the Luxury Guide, Citizen K and Barcode.

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