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Content Marketing via App Store;
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Content Marketing via App Store

With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. Find our the latest trends and consumer's app experience on mobile and television, app marketing cases, and how to leverage app stores to reach consumers.

Tham Pham - Samsung Vietnam - has been leading the strategic planning for digital marketing and app development at Samsung Vietnam since 2011. She is the key person responsible for for transforming Samsung's media mix to digital; building the local ecosystem for Smart TV; and will launch local services for mobile phone in partnership with top providers in Vietnam.

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