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Richard Burrage - CEO of Cimigo Market Research / ESOMAR Vietnam;
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How AI is Changing Market Research

Richard Burrage - CEO of Cimigo Market Research / ESOMAR Vietnam

Artificial intelligence (AI) takes manual processes (often analytics) and automates them. AI uses algorithms (formulas!) and exponential (growing really fast) processing power. AI is an overused term that could also described as hyperbole (bullshit)!

Richard

Richard Burrage
CEO of Cimigo Market Research / ESOMAR Vietnam

Richard Burrage is the Managing Partner of Cimigo, a regional marketing research agency in Asia (www.cimigo.com). Richard has worked across Asia Pacific consulting across a range of industries and business issues.

Richard travels constantly and loves advising clients on new brand, communications and product development. Richard is a UK national, who has lived in Asia longer than his place of birth. He resides in Saigon, with his Vietnamese wife and three children.

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