Influencer Or Celebrity?;
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Influencer Or Celebrity?

The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two, there are also key differences that distinguish one from the other.

Peter

Peter Skalberg
CEO
Y&R Advertising Indochina

Peter Skalberg is the CEO of Y&R Advertising Indochina with responsibilities for Cambodia, Laos, Myanmar, Thailand and Vietnam. He say’s that “Advertising runs in Skalberg family.” His brother is a Executive Creative Director in an agency and so is his father.

Peter started out in newspapers and then moved to agency side and has worked on some of the most successful multi-national brands in the world. With over 30 years of advertising experience managing offices and global brands his experience is vast covering a wide range of brands and products such as Bel, Coca-Cola, Colgate, Emirates Airlines, Ferrero, Fosters Beer, General Motors, Heineken, Nestle, Nokia and RedBull.

Structured, strategic and with a strong conviction Peter has built Asia as his home for the past 23 years. Having first worked in Vietnam 1994 he returned to Saigon in 2016 and is building the Y&R Indochina Network and the Y&R philosophy of “Resisting the Usual”.

Articles


M2 Network Videos


Collin Crowell, Managing Director - Ringier Vietnam

Building Brands Using Print, Digital & Social

Alexandre Dardy - CEO, Lazada.vn

A perspective on ecommerce in VN through the example of Lazada Marketplace

Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

Understand Vietnamese Youth in Depth

Ralf Matthaes, Managing Director - Infocus Consulting

Crawling to the Future - Vietnam Media Scene

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Video

Ricardo Glenn - Business Director, Kantar Media Vietnam

TV isn’t Really Dying - It's Just Having Babies

Phuong Nguyen, Head of Qualitative - Cimigo

Getting up Close and Personal with Mobile Research

Trieu Nguyen, Founder & CEO - YouNet Media

Winning GEN Y by Listen – Understand – Engage in Social Media

Kit Ong - Chief Creative Officer, Y&R

Promiscuity in Creativity: Or Why it's good to F**k around with information

Video

Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

Understand Vietnamese Youth in Depth

Video

Ralf Matthaes, Managing Director - Infocus Consulting

Crawling to the Future - Vietnam Media Scene

Harlow Russell, President - MuaBanNhanDat.vn

Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior

Video

Ralf Matthaes, ESOMAR Representative Vietnam

2016 Industry Overview & Future Trends

Video

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Lam Tran, CEO - Vice

Digital Marketing and E-Commerce in Vietnam

Video

Phuong Nguyen, Head of Qualitative - Cimigo

Getting up Close and Personal with Mobile Research

Phil Worthington, Managing Director - Millward Brown Vietnam

Communicating Your Brand to the Multi-media Generation

Video

Trieu Nguyen, Founder & CEO - YouNet Media

Winning GEN Y by Listen – Understand – Engage in Social Media

Video

Truong Nguyen - Founder / CEO, chopp.vn

Developing an Old Business for a New Market

Video

Eric Olander - Chief Revenue Officer / Director, Ringier LABS

The Existential Threat Facing Advertising Agencies

Kit Ong - Chief Creative Officer, Y&R

Promiscuity in Creativity: Or Why it's good to F**k around with information

Video

Harlow Russell, President - MuaBanNhanDat.vn

Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior

Video

Rakesh Singh - Managing Director, Havas Media

Future Agencies of Vietnam: The Game of Thrones

Video

Mujalint Srivarintr - Managing Director, B.M.C by TPG

The brighter future of Agency in Vietnam…

Video

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

5 Questions Marketers Must Answer Before Creating A Video

Video

Michael Ton - Client Services Director, Mullenlowe Vietnam

How to work best with your Ad Agency and creative team

Video

Lam Tran - CEO, Wise Pass

How WisePass has helped liquor brands to leverage mobile

Lam Tran, CEO - Vice

Digital Marketing and E-Commerce in Vietnam

Khiem Truong - Founder / CEO, DSquare

Brand-Agency relationship in digital age

Thue Quist Thomasen - Co-founder, Decision Lab

How to Win The New Consumer in 2017

Ralf Matthaes - Infocus Consultants

Vietnamese Consumer Confidence And Spending Impact 2017

Andrew Duck - Chief Technology Officer, Zinio

Engaging Consumers in The State of Mobile

Kimble Ngo - Chief Wizard, Kyanon Digital

Transform or Die - Vietnam Consumers, Are You Boring Them?

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings

Native Advertising Moving Beyond Display

Chris Tran - Vietnam Country Manager, Riot Games

Sports Marketing in the Digital Age

Ricardo Glenn - Business Development Director, Kantar Media Vietnam

Vietnam Media Landscape - How To Reach New Audience?