Creativity in the Connected World;
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Creativity in the Connected World

Nothing has change, but everything is different. TV decrease while internet increase and become the most consumed medium. Take a look at 5 ingredients to provoke conversation and build share of choice.

Alan Cerutti

Alan Cerutti
Co-founder & CEO /
Strategic Director
Happiness Saigon

Alan Cerutti is the co-founder and CEO of Happiness Saigon, the Creative Connectivity Agency helping clients including NIVEA, Bosch, Mountain Dew, and UNICEF to lead the way in the 3.0 communication era in Vietnam and South-East Asia. Alan has more tham 10 years of experience in branding and communication, mostly in an international environment, working at Ogilvy & Mather in London on global accounts such as Dove and the World Wildlife Fund.

In 2015, Campaign Asia Pacific recognized Alan as one of Asia-Pacific's 40 under 40 talents. In 2016 Happiness Saigon was also recognized by Campaign Asia-Pacific as one of the TOP 3 Creative Agency of the Year in Vietnam. And this year, UNICEF’s #NoFilter campaign has been recognized as Vietnam’s most creatively awarded idea ever.

Articles


M2 Network Videos


Collin Crowell, Managing Director - Ringier Vietnam

Building Brands Using Print, Digital & Social

Alexandre Dardy - CEO, Lazada.vn

A perspective on ecommerce in VN through the example of Lazada Marketplace

Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

Understand Vietnamese Youth in Depth

Ralf Matthaes, Managing Director - Infocus Consulting

Crawling to the Future - Vietnam Media Scene

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Video

Ricardo Glenn - Business Director, Kantar Media Vietnam

TV isn’t Really Dying - It's Just Having Babies

Phuong Nguyen, Head of Qualitative - Cimigo

Getting up Close and Personal with Mobile Research

Trieu Nguyen, Founder & CEO - YouNet Media

Winning GEN Y by Listen – Understand – Engage in Social Media

Kit Ong - Chief Creative Officer, Y&R

Promiscuity in Creativity: Or Why it's good to F**k around with information

Video

Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

Understand Vietnamese Youth in Depth

Video

Ralf Matthaes, Managing Director - Infocus Consulting

Crawling to the Future - Vietnam Media Scene

Harlow Russell, President - MuaBanNhanDat.vn

Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior

Video

Ralf Matthaes, ESOMAR Representative Vietnam

2016 Industry Overview & Future Trends

Video

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Lam Tran, CEO - Vice

Digital Marketing and E-Commerce in Vietnam

Video

Phuong Nguyen, Head of Qualitative - Cimigo

Getting up Close and Personal with Mobile Research

Phil Worthington, Managing Director - Millward Brown Vietnam

Communicating Your Brand to the Multi-media Generation

Video

Trieu Nguyen, Founder & CEO - YouNet Media

Winning GEN Y by Listen – Understand – Engage in Social Media

Video

Truong Nguyen - Founder / CEO, chopp.vn

Developing an Old Business for a New Market

Video

Eric Olander - Chief Revenue Officer / Director, Ringier LABS

The Existential Threat Facing Advertising Agencies

Kit Ong - Chief Creative Officer, Y&R

Promiscuity in Creativity: Or Why it's good to F**k around with information

Video

Harlow Russell, President - MuaBanNhanDat.vn

Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior

Video

Rakesh Singh - Managing Director, Havas Media

Future Agencies of Vietnam: The Game of Thrones

Video

Mujalint Srivarintr - Managing Director, B.M.C by TPG

The brighter future of Agency in Vietnam…

Video

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

5 Questions Marketers Must Answer Before Creating A Video

Video

Michael Ton - Client Services Director, Mullenlowe Vietnam

How to work best with your Ad Agency and creative team

Video

Lam Tran - CEO, Wise Pass

How WisePass has helped liquor brands to leverage mobile

Lam Tran, CEO - Vice

Digital Marketing and E-Commerce in Vietnam

Khiem Truong - Founder / CEO, DSquare

Brand-Agency relationship in digital age

Thue Quist Thomasen - Co-founder, Decision Lab

How to Win The New Consumer in 2017

Ralf Matthaes - Infocus Consultants

Vietnamese Consumer Confidence And Spending Impact 2017

Andrew Duck - Chief Technology Officer, Zinio

Engaging Consumers in The State of Mobile

Kimble Ngo - Chief Wizard, Kyanon Digital

Transform or Die - Vietnam Consumers, Are You Boring Them?

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings

Native Advertising Moving Beyond Display

Chris Tran - Vietnam Country Manager, Riot Games

Sports Marketing in the Digital Age

Ricardo Glenn - Business Development Director, Kantar Media Vietnam

Vietnam Media Landscape - How To Reach New Audience?