Giang Nguyen - Head of Advertising Sales, Vietnam Satellite Digital;
Loading the player...

Vietnam Pay-TV Landscape 2017

Giang Nguyen - Head of Advertising Sales, Vietnam Satellite Digital

Vietnam intends to complete the switch from terrestial TV broadcasting transmission by analog to digital by the end of 2020. Digital ad spending is increasing quickly in Vietnam, but their share of the country’s total ad investment is still quite small. TV ad spending still accounts for main portion. Will co-operation oppotunities improve traditional TV advertising’s limitation?

Giang Nguyen

Giang Nguyen
Head of Advertising Sales
Vietnam Satellite Digital

Giang Nguyen is the Head of Advertising Sales for Vietnam Satellite Digital Television (VSTV), one of main pay TVs in Vietnam and a joint-venture between Canal+ Overseas and Vietnam Television (VTV). VSTV operates under the trademark K+ and offers more than 100 channels including 4 in-house K+ channels.

Giang moved to Ho Chi Minh City from Hanoi early 2016 to set up VSTV’s Advertising Sales Department after acquiring profound experience in content acquisition and development as the Programming and Acquisition Manager of VSTV for more than 6 years. Before joining VSTV in 2010, she had working experiences with Microsoft Vietnam and some local media companies.

Articles


M2 Network Videos


2016 Industry Overview & Future Trends

Ralf Matthaes, ESOMAR Representative Vietnam

2018: The Year of Truly Multi-Media Campaigns

Phil Worthington - Managing Director, Millward Brown Vietnam

5 Questions Marketers Must Answer Before Creating A Video

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

BrandMagic Case Study

Oren Steinfeld - Co-Founder, BrandMagic

Building Brands Using Print, Digital & Social

Collin Crowell, Managing Director - Ringier Vietnam

Cinema Advertising

Jarrod Weber - CEO, WE Media

Content Chaos

Abhijit Das - Chief Strategy Officer, Leo Burnett Vietnam

Content Marketing via App Store

Tham Pham, Digital Marketing &

Content Marketing: You're Doing It Wrong

Dacey Calisura - Head of Strategy (Brand &

Crawling to the Future - Vietnam Media Scene

Ralf Matthaes, Managing Director - Infocus Consulting

Creativity in the Connected World

Alan Cerutti - Co-founder &

Creativity Without Borders

Kate Bayona-Garcia - General Manager, Leo Burnett Vietnam

Customer Experience Delivering on The Brand Promise

Jason Woolley - Chief Digital Officer, KPMG Vietnam

Customer Experience Performance

Carsten Ley - Head of Customer Experience, Lazada Vietnam

Developing an Old Business for a New Market

Truong Nguyen - Founder / CEO, Chopp.vn

Digital Marketing – Navigating the Regulatory Landscape

Yee Chung Seck - Partner, Baker & McKenzie Vietnam

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Pedro Baliza - Executive Vice President – Marketing, CMG Asia

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Long Tran - Marketing Director, PharmaCity

Disruption! Brands Vs Agencies - Panel Discussion Part 2.

Kirsty Toomer - Client Director, MindShare

Does Market Research Kill Ad Creativity?

Phil Worthington - Managing Director, Millward Brown Vietnam

Don't Wait For The Big Ideas...

Salauddin Sulaiman Sinnakandu - Senior Director Sales &

Engaging Consumers in The State of Mobile

Andrew Duck - Chief Technology Officer, Zinio

Five Trends Shaping Vietnamese FMCG

Dzung Nguyen - Director, Retail Measurement, Nielsen Vietnam

Fraud, Fakes & Facebook - How Marketers Can Survive in 2018 & Beyond

Oliver Woods - Director of Digital & Social Strategy, Red2 Digital

From Vietnam To The World – Can Vietnamese Brands Make It?

Phi Nguyen - Managing Partner – Indochina, World Franchise Associates

General Blockchain Landscape in Vietnam

Nicole Nguyen - Chief Marketing Officer, Infinity Blockchain Labs (HCMC)

Getting up Close and Personal with Mobile Research

Phuong Nguyen, Head of Qualitative - Cimigo

How AI is Changing Market Research

Richard Burrage - CEO of Cimigo Market Research / ESOMAR Vietnam

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How People React to Influencer Marketing Activities

Tang Gia Hai Lam - Deputy Director, Buzzmetrics

How to communicating Your Brand to the Multi-media Generation

Phil Worthington, Managing Director - Millward Brown Vietnam

How to Win The New Consumer in 2017

Thue Quist Thomasen - Co-founder, Decision Lab

How to work best with your Ad Agency and creative team

Michael Ton - Client Services Director, Mullenlowe Vietnam

Influencer Marketing

Jay Jin - Founder and CEO, CREATORY

Influencer Or Celebrity?

Peter Skalberg - CEO, Y&

Inside a Fashion E-commerce House

Yen Vu - Head of Marketing, Zalora Vietnam

Keep Calm and Blockchain on Marketing and Media

Kimble Ngo - ICO advisor, AmpMarketing Blockchain, Amblockchain.co

Marketing For Fan

Phua Koon Kee - CEO, Aquarius Vietnam

Measuring Digital Advertising

Jay Kumar Kamala - Head of Quantitative Research, Epinion Vietnam

Native Advertising Moving Beyond Display

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings