The brighter future of Agency in Vietnam…;
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The brighter future of Agency in Vietnam…

Vietnam consumers are at the transition phase between traditional and modern, with technological savvy lifestyles, giving opportunities for e-commerce and modern retail businesses. This market is embracing the future with the trend of “Tech Startups” and Vietnam has about 1,000 startup projects on technology each year.

We all knew that the trend of the world is to digitize, and the growth of digital has created an environment that didn't exist 20-years ago. Today, with advertising agencies becoming increasingly “data-driven and technology-orientated”, clients are searching for “more” from their agencies.

Mujalint (Boom) Srivarintr is the Managing Director of B.M.C a unit of The Purpose Group. She started her agency life at Leo Burnett Thailand in 2004 and has been working with various brands in Thailand including Johnny Walker, McDonald’s, Procter & Gambles, Reckitt Benckiser and Watsons.

Boom moved to Vietnam earlier this year to take up her current position at BMC and is a manager / team leader with experience in brand development, events, media, public relations and social media. She has developed critical strategic thinking skills and does her best to provide creative solutions for a variety of clients.

Articles


M2 Network Videos


Collin Crowell, Managing Director - Ringier Vietnam

Building Brands Using Print, Digital & Social

Alexandre Dardy - CEO, Lazada.vn

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Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

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Ralf Matthaes, Managing Director - Infocus Consulting

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Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

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Ricardo Glenn - Business Director, Kantar Media Vietnam

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Phuong Nguyen, Head of Qualitative - Cimigo

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Trieu Nguyen, Founder & CEO - YouNet Media

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Kit Ong - Chief Creative Officer, Y&R

Promiscuity in Creativity: Or Why it's good to F**k around with information

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Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

Understand Vietnamese Youth in Depth

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Ralf Matthaes, Managing Director - Infocus Consulting

Crawling to the Future - Vietnam Media Scene

Harlow Russell, President - MuaBanNhanDat.vn

Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior

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Ralf Matthaes, ESOMAR Representative Vietnam

2016 Industry Overview & Future Trends

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Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

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Lam Tran, CEO - Vice

Digital Marketing and E-Commerce in Vietnam

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Phuong Nguyen, Head of Qualitative - Cimigo

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Phil Worthington, Managing Director - Millward Brown Vietnam

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Trieu Nguyen, Founder & CEO - YouNet Media

Winning GEN Y by Listen – Understand – Engage in Social Media

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Truong Nguyen - Founder / CEO, chopp.vn

Developing an Old Business for a New Market

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Eric Olander - Chief Revenue Officer / Director, Ringier LABS

The Existential Threat Facing Advertising Agencies

Kit Ong - Chief Creative Officer, Y&R

Promiscuity in Creativity: Or Why it's good to F**k around with information

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Harlow Russell, President - MuaBanNhanDat.vn

Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior

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Rakesh Singh - Managing Director, Havas Media

Future Agencies of Vietnam: The Game of Thrones

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Mujalint Srivarintr - Managing Director, B.M.C by TPG

The brighter future of Agency in Vietnam…

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Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

5 Questions Marketers Must Answer Before Creating A Video

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Michael Ton - Client Services Director, Mullenlowe Vietnam

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Lam Tran - CEO, Wise Pass

How WisePass has helped liquor brands to leverage mobile

Lam Tran, CEO - Vice

Digital Marketing and E-Commerce in Vietnam

Khiem Truong - Founder / CEO, DSquare

Brand-Agency relationship in digital age

Thue Quist Thomasen - Co-founder, Decision Lab

How to Win The New Consumer in 2017

Ralf Matthaes - Infocus Consultants

Vietnamese Consumer Confidence And Spending Impact 2017

Andrew Duck - Chief Technology Officer, Zinio

Engaging Consumers in The State of Mobile

Kimble Ngo - Chief Wizard, Kyanon Digital

Transform or Die - Vietnam Consumers, Are You Boring Them?

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings

Native Advertising Moving Beyond Display

Chris Tran - Vietnam Country Manager, Riot Games

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Ricardo Glenn - Business Development Director, Kantar Media Vietnam

Vietnam Media Landscape - How To Reach New Audience?