Future Agencies of Vietnam: The Game of Thrones;
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Future Agencies of Vietnam: The Game of Thrones

A perspective on the future of advertising agencies in Vietnam and how they need to shape up, adapt and evolve in order to meet and match changing clients requirements and the media consumption habits of consumers.

Vietnam like many other emerging markets across the globe is facing a rapid Internet explosion, which is driving the new business ecosystem. It is important for agencies to embrace this new business dynamics and change themselves ~ from being closed systems selling solutions to open systems that help clients define their marketing questions and provide the best solutions to address them.

Rakesh Singh is working at Havas Media, Vietnam as Managing Director. He moved to Vietnam after a 3-1/2 year stint with Omnicom in West & Central Africa. He started his career in media industry in 1999 and has over 17+ years of rich experience with leading media agency groups including Group M, Omicom and Publicis .

Rakesh's experience spreads across Strategic Integrated Media Planning & Solutions & New Business Development, with Leadership & Team Management roles across the APAC & West Africa Markets. He has an exceptional track record of operational excellence in communications planning and he is a winner of prestigious media awards like Goa Fest, Emvies, India and Global BP Media Innovations awards.

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