Lam Tran - CEO, Wise Pass;
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How WisePass has helped liquor brands to leverage mobile

Lam Tran - CEO, Wise Pass

The world has gone increasingly mobile and every brand is trying to stay relevant with their target audience. WisePass is a mobile platform that helps brands to connect to consumers, build grand and product awareness and conduct online transactions. In this presentation, Lam will present an example of how a liquor brand has gone digital.

Lam Tran is the CEO of Wise Pass, a mobile shopping app that launched in Vietnam in 2015. Previously he worked in Vietnam as the Head of Marketing of NhomMua.com and Tiki.vn and worked for Google in Europe as a Senior Account Strategist. He has launched his venture, Wise Pass, to bridge the gap between the online and offline world with mobile.

Lam is a passionate marketer with 10+ years experience and he strives to create innovative marketing solutions that are numbers driven. He has a solid foundation in business development and online marketing backed by analytical competencies and strong skills in cross-cultural communication and language and is fluent in French, English and Vietnamese.

Lam is now working on creating a new platform that will connect brands and consumers on mobile. His bottom line is on creating a genuine relationship between brands and their customers that keep brands on the top of their game through data and analytics.

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