Developing an Old Business for a New Market;
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Developing an Old Business for a New Market

In Vietnam, we’re slowly switching from “survival” mode to “longevity” mode and consumers are demanding healthier food, rather just cheaper food. So what does it take to change consumer behavior and provide better access to healthier and safer food?

We need to Identify the Problem ... we need to think about Old Habits and determine the Specialized Services that can bring our products to consumers and help them to create New Habits that benefit the consumer and contribute to a sustainable business model.

Truong Nguyen is a true farm boy from Vietnam turned entrepreneurial product designer and hacker. He is the Founder/CEO at Chopp, hustling and hacking between San Francisco & Vancouver. Born and raised in Tan An, Long An, Vietnam, he received a scholarship to study in the USA at the age of 15. After graduating high school, he attended Louisiana Tech University and obtained his BFA in Design.

Between 2010 and 2012, he helped build products at Threadsy (acquired by Facebook) in San Francisco and Etsy in New York as a product designer and front-end developer. In 2013, he co-founded a San Francisco digital incubator / agency – Axiom Zen, who has now grown into a 50+ people with offices in Vancouver, SF and Santiago, Chile. He helped built its core team and played a founding role in building one of their most successful products, ZenHub.

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