Video Revolution = Client Confusion;
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Video Revolution = Client Confusion

Vietnam is now one of the fastest growing digital video markets in the world. According to YouTube, Vietnam is now #1 in Asia for daily time spent viewing per user (50 minutes) and the viewership on the major social video platforms has now overtaken that of many of the country’s television channels. While consumer behavior is rapidly changing, a number of brands and companies are struggling to keep up with the incredibly fast shift to video. Too many brands are either slow to engage consumers via video or are pursuing risky (and expensive) strategies in search of viral video fame.

Eric Olander is the Chief Revenue Officer and Director of Ringier’s branded content studio in Vietnam, Ringier LABS. Eric oversees Ringier Vietnam’s new business development in emerging media including social, video and native advertising. Prior to joining Ringier Vietnam, Eric was the General Director of the all-business news TV channel, FBNC, one of Vietnam’s only dedicated news networks.

Eric has an extensive background in both traditional and digital media with 20 years of international editorial and management experience at some of the world largest networks including CNN, CNBC Asia and FRANCE 24 among many others. Eric is also a prolific blogger, podcaster and social media content creator in both English and Chinese.

Articles


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