Digital Marketing and E-Commerce in Vietnam;
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Digital Marketing and E-Commerce in Vietnam

Since 2010, the e-commerce landscape in Vietnam has dramatically changed. Digital Marketing has significantly changed with E-Commerce and new models came into the market to re-define the rules of the game. How does it affect the decision of a CMO to allocate its budget among the different channels?

Lam Tran is the co-founder and CEO of Vice, a new shopping mobile app. He has worked in Vietnam as the Head of Marketing of NhomMua.com and Tiki.vn and was working for Google in Europe as a Senior Account Strategist. He is now launching his venture to bridge the gap between the online and offline world with mobile.

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