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Alex Tang holds the position of Sales Director, Asia for FLEXA, one of the world's largest children's furniture manufacturers from Denmark. For more than 30 years, FLEXA has been producing tailor-made pinewood furniture that firmly emphasizes quality, creativity and safety.
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Alex Tang

Alex Tang holds the position of Sales Director, Asia for FLEXA, one of the world's largest children's furniture manufacturers from Denmark. For more than 30 years, FLEXA has been producing tailor-made pinewood furniture that firmly emphasizes quality, creativity and safety. In Asia, FLEXA is distributed and sold through its franchisees/dealers with close to 75 unique concept shops in China, South Korea, Taiwan and Singapore. FLEXA focuses to strengthen and expand the FLEXA brand in the region.

Alex oversees all sales, marketing and business development for FLEXA and its business partners in the Asian region. He was born and raised in Calgary, Canada and has been in China for close to 6 years. Prior to arriving in China, he was with Sony of Canada Ltd. in the home electronics division in the retail management level and later in the sales management level. He also worked for Westfair Foods Ltd., one of Canada's largest hypermarket chains, where he was responsible for retail merchandising.

Alex graduated with a marketing management major from Mount Royal College in Calgary. He is fluent in English and Mandarin and Cantonese. He has traveled to over 60 cities in China as well as many countries throughout the world.

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Luxury Marketing in China

Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.

Clare_Cheng

Host: Clare Cheng - Founder/CEO, 4IN Group

Born and raised in Hsinchu, Taiwan, Clare Cheng has lived and worked in New York City, Taipei & China and is now based in Shanghai, where she contributes more than 16 years of international branding and integrated marketing experience to both local and international clients.
After starting her advertising career at LLT in NYC in 1993 (key clients including MCI, Citibank, and New York Life), Ms. Cheng decided to return to her motherland in 1995, joining Ogilvy Advertising Taipei. She was then the Head of Brand Marketing Communication for Tower Records, Hachette Filipacchi, TVBS, and California Fitness center in Taiwan. In 2003, she moved to China to found the 4 IN GROUP- Brand Consulting.
Cheng specializes in creative branding and integrated marketing/PR programs, assisting multinational companies with their entry into Asia as well as assisting local brands with market launches, and has been acclaimed by major media in Taiwan, China & overseas as one of the leading creative brand marketing specialists in Asia. She is also a frequent speaker at Branding/ PR conference in China.

 

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