Luxury Marketing in China
Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.
Host: Clare Cheng - Founder/CEO, 4IN Group
Born and raised in Hsinchu, Taiwan, Clare Cheng has lived and
worked in New York City, Taipei & China and is now based in Shanghai, where she
contributes more than 16 years of international branding and integrated
marketing experience to both local and international clients.