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Jeff Lippold contributes his ideas about the big changes in terms of media landscape in Japan over the last five years. He talks about the effect of the recession and what damage it caused in digital media field.
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Jeff Lippold

Jeff Lippold contributes his ideas about the big changes in terms of media landscape in Japan over the last five years. He talks about the effect of the recession and what damage it caused in digital media field. With his extensive experiences in media area, Jeff shares his take on Japanese web user’s online behavior and differences in terms of social media in Japan versus the rest of the world. Tune in to find out more in this Japan Clicks program.

Jeff has had a decade long career in integrated marketing communications, online strategic planning and as a web producer. His broad experience covers strategic planning, user experience planning, branding, web strategy/online business development, as well as local and online search marketing. He joined Diamond Agency as interactive director in 2006 and has taken a leadership position as the role has evolved into one focused on cross media integration.

Jeff contributes items about technology, user insight and Japanese social computing trends to clast, Diamond Agency's media and insight blog at http://clast.diamondagency.jp, and on Twitter @feffrey.

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Japan Clicks

Japan Clicks is a program dedicated to exploring the exciting world of digital innovation, media and interactive marketing in Japan and the APAC region. Each month, Japan Clicks will bring you interviews, analysis and commentary with leading Japan/Asia-focused digital experts who understand where digital is today... and more importantly where it's going in the future.

Adrian-Roche

Host: Adrian Roche - Digital Lead, Interactive, OgilvyOne Worldwide, Tokyo

Adrian Roche is a strategic/tactical advertising professional with vast expertise in the implementation of result-driven, interactive-centric communication campaigns.With 20 years of experience in the communication and marketing fields, he has spent the last 10 years contributing to the development of the Japanese Internet after gaining and developing his professional experience in the US and Argentina.
Born and raised in a Japanese community in Argentina, Adrian discovered his passion for Japan, its culture and language in his kindergarten years and developed it through his adolescence and early adulthood.

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