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Amir Ayalon is the founder and president of Sozon Inc., a Tokyo based Online Marketing firm leading the Japanese market in SEO (Search Engine Optimization). Sozon was established in 2003 and launched Japan's first SEO software solution "SeoSpy".
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Amir Ayalon

Amir Ayalon is the founder and president of Sozon Inc., a Tokyo based Online Marketing firm leading the Japanese market in SEO (Search Engine Optimization). Sozon was established in 2003 and launched Japan's first SEO software solution "SeoSpy". Since establishing the Sozon brand in late 2003, the company has gone from 3 people to over 30 and continues to grow rapidly.

Amir has lectured at places such as the ACCJ, SES Tokyo (Search Engine Strategies), Digital Hollywood and others and has been featured in various print media since founding the company.

Originally coming to Japan to study Aikido, in the past Amir had co-founded a company in Japan offering "Offshore Services" such as incorporation of IBC's and advice on various offshore matters. Immediately prior to Sozon, Amir was the Technical Business Director at Solis KK (later acquired by GMO) where he developed several cutting edge solutions still in use today by some of Japan's largest ISPs.

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Interactive Japan

In this iTV-Japan segment, we enter the industry of interactive communications and marketing in Japan. The business leaders of this field are featured here, and they inform us on the concepts behind interactive media in the Japanese market. We see how innovations in web, mobile, online marketing, database and one-to-one communications will shape marketing and advertising in Japan. As globalization increases, so too does the need for constant communication in Japanese businesses. See how an Interactive Japan can now satisfy that craving in this exciting section of iTV-Japan.com.

Paul_Anders_Schwamm

Host: Paul Anders Schwamm - President, Asia Media Sales

A New York native, Paul has conducted business in Japan and Asia since 1987, and has lived in Japan since 1991. As a management consultant, Paul helps companies develop their international business. He also heads Asia Media Sales, a company that helps online media monetize their international user traffic.
Previously, as General Manager, Asia-Pacific for Claria Corporation, Paul pioneered online behavioral marketing in the region. Prior to joining Claria, Paul had founded and managed @Asia Inc., which developed and operated Web sites and services targeted to users in Japan and Asia. @Asia pioneered many firsts, including a multilingual Web-based email service.
Paul has managed the Japan consumer products subsidiaries of major global corporations, including Wyeth and SmithKline Beecham, and also served as Director, Asia-Pacific for Wyeth Consumer Healthcare. Paul has won Japan advertising industry awards for both TV and print campaigns created under his management.

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