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Kageyama-san is currently the President and CEO of Buddiez, Inc., a 1-1/2 year old company established to create digital entertainment contents. He started his career in advertising agencies handling both entertainment and travel industries.
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Wataru Kageyama

Kageyama-san is currently the President and CEO of Buddiez, Inc., a 1-1/2 year old company established to create digital entertainment contents. He started his career in advertising agencies handling both entertainment and travel industries. Then he was given the opportunity to start the Japanese operations and subsequently handle the Korean, and Pacific operations of the Walt Disney Attractions, which is the sales and marketing arm of the US Disney theme parks. Prior to Buddiez, Kageyama-san was the head of AtomShockwave, the largest non-pornographic online entertainment site utilizing Shockwave and Flash technologies.\

Interactive Japan

In this iTV-Japan segment, we enter the industry of interactive communications and marketing in Japan. The business leaders of this field are featured here, and they inform us on the concepts behind interactive media in the Japanese market. We see how innovations in web, mobile, online marketing, database and one-to-one communications will shape marketing and advertising in Japan. As globalization increases, so too does the need for constant communication in Japanese businesses. See how an Interactive Japan can now satisfy that craving in this exciting section of iTV-Japan.com.

Paul_Anders_Schwamm

Host: Paul Anders Schwamm - President, Asia Media Sales

A New York native, Paul has conducted business in Japan and Asia since 1987, and has lived in Japan since 1991. As a management consultant, Paul helps companies develop their international business. He also heads Asia Media Sales, a company that helps online media monetize their international user traffic.
Previously, as General Manager, Asia-Pacific for Claria Corporation, Paul pioneered online behavioral marketing in the region. Prior to joining Claria, Paul had founded and managed @Asia Inc., which developed and operated Web sites and services targeted to users in Japan and Asia. @Asia pioneered many firsts, including a multilingual Web-based email service.
Paul has managed the Japan consumer products subsidiaries of major global corporations, including Wyeth and SmithKline Beecham, and also served as Director, Asia-Pacific for Wyeth Consumer Healthcare. Paul has won Japan advertising industry awards for both TV and print campaigns created under his management.

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