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Jake Drake and Sam Flemming create an interesting and in-depth discussion about social media strategy and marketing communication. Jake shares with us his definition of social media and his view on how China may overcome the challenges to build brand awareness through social media.
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Jake Drake

Jake Drake and Sam Flemming create an interesting and in-depth discussion about social media strategy and marketing communication. Jake shares with us his definition of social media and his view on how China may overcome the challenges to build brand awareness through social media. His profound insights also help us to understand the differences in media transition and transparency policy between the East and West. Jake is president of Cohn & Wolfe Asia Pacific. Cohn & Wolfe is a global full-service public relations and marketing communications firm within the WPP network and is recognized for its leadership in health care, digital entertainment, technology, consumer marketing and crisis management.

Jake has nearly 20 years professional experience in integrated communications incorporating strategic media relations, digital and social media, experiential and WOM marketing, and large event management. His background includes work for a range of multinational clients, including Starbucks, Dell, Intel, Mattel, Sony Ericsson, Sony Pictures, Fox, Disney, Unilever, British Airways and Shell Oil, among many others.

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Interactive China

Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.

Sam-Flemming

Host: Sam Flemming - Founder/CEO, CIC

Considered a pioneer in China's Internet Word Of Mouth (IWOM) development, Sam Flemming has worked among the top Chinese Internet players in the field since 1996. In recent years, Flemming has guided key marketing agencies and brands in China on the subject. He is also a frequent speaker, lecturing on branding and marketing at conferences around China.
Before co-founding CIC, Flemming worked at Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. Heading Corporate Communications and Business Development, he set in motion the launch of Chinapay.com which was eventually purchased by China Union Pay. He also cultivated strategic relationships with top international banks, including Citibank and HSBC.

 

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