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iTV-Asia's Interactive China channel is joined by Adam Schokora, the China Manager for Edelman Digital. With a wealth of experience in this region and professional field, Schokora shares with us his take on the social media scene today and how the participant base in the US compares to that in China.
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Adam Schokora

iTV-Asia's Interactive China channel is joined by Adam Schokora, the China Manager for Edelman Digital. With a wealth of experience in this region and professional field, Schokora shares with us his take on the social media scene today and how the participant base in the US compares to that in China. How do companies successfully find a competitive voice on online platforms today? How are these platforms managed and utilized to their greatest potential? Find out more by tuning into this segment of iTV-Asia.

Adam Schokora leads Edelman Digital in China by providing strategic counsel, insight, and training to staff and clients in various areas. These include Chinese social media, digital and interactive communications campaigns, Internet word of mouth (IWOM), local Internet trends and culture and 'digital lifestyles' in China. His client work includes BMW, Coca Cola, Starbucks, and Warner Brothers.

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Interactive China

Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.

Sam-Flemming

Host: Sam Flemming - Founder/CEO, CIC

Considered a pioneer in China's Internet Word Of Mouth (IWOM) development, Sam Flemming has worked among the top Chinese Internet players in the field since 1996. In recent years, Flemming has guided key marketing agencies and brands in China on the subject. He is also a frequent speaker, lecturing on branding and marketing at conferences around China.
Before co-founding CIC, Flemming worked at Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. Heading Corporate Communications and Business Development, he set in motion the launch of Chinapay.com which was eventually purchased by China Union Pay. He also cultivated strategic relationships with top international banks, including Citibank and HSBC.

 

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