T.R. Harrington gives us his perspective on the nature of social media in China and an idea of 'netizen' activity in this region today. Given that China's online audience is more active and developed in terms of information and knowledge exchange, important distinctions need to be recognized from a marketing point of view. Harrington sheds particular light on the differences between online activity in China and the West, delving into the implications that come with this. Is this increased interactivity a threat or opportunity to companies and brands? How is this valuable, readily available utilized by consumers and companies alike? Tune into this interview to find out more.
Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.
Host: Sam Flemming - Founder/CEO, CIC
Considered a pioneer in China's Internet Word Of Mouth (IWOM)
development, Sam Flemming has worked among the top Chinese Internet players in
the field since 1996. In recent years, Flemming has guided key marketing
agencies and brands in China on the subject. He is also a frequent speaker,
lecturing on branding and marketing at conferences around China.