Interactive_China.jpg

 

T.R. Harrington gives us his perspective on the nature of social media in China and an idea of 'netizen' activity in this region today. Given that China's online audience is more active and developed in terms of information and knowledge exchange
Loading the player...

T.R. Harrington gives us his perspective on the nature of social media in China and an idea of 'netizen' activity in this region today. Given that China's online audience is more active and developed in terms of information and knowledge exchange, important distinctions need to be recognized from a marketing point of view. Harrington sheds particular light on the differences between online activity in China and the West, delving into the implications that come with this. Is this increased interactivity a threat or opportunity to companies and brands? How is this valuable, readily available utilized by consumers and companies alike? Tune into this interview to find out more.

 

Interactive China

Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.

Sam-Flemming

Host: Sam Flemming - Founder/CEO, CIC

Considered a pioneer in China's Internet Word Of Mouth (IWOM) development, Sam Flemming has worked among the top Chinese Internet players in the field since 1996. In recent years, Flemming has guided key marketing agencies and brands in China on the subject. He is also a frequent speaker, lecturing on branding and marketing at conferences around China.
Before co-founding CIC, Flemming worked at Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. Heading Corporate Communications and Business Development, he set in motion the launch of Chinapay.com which was eventually purchased by China Union Pay. He also cultivated strategic relationships with top international banks, including Citibank and HSBC.

Related items

Tangos Chan

Join us on this special Interactive China interview with Tangos Chan, Vice President of China Growth Capi

Shawn Cheng

Shawn Cheng founded hoopCHINA.com at 2004 with his partners Bing Yang and Remus Wang. hoopCHINA quickly

Eugene Chew

Sam Flemming and Eugene Chew bring on the table an interesting discussion about digital and social media

Jake Drake

Jake Drake and Sam Flemming create an interesting and in-depth discussion about social media strategy and

Seth Grossman

Looking at the bigger picture of media in China, Seth Grossman sees exceptionally positive outlook for Ch

T.R. Harrington

T.R. Harrington gives us his perspective on the nature of social media in China and an idea of 'netizen'

Kel Hook

“Sina Weibo has totally changed the landscape of social media.” Kel Hook joins us to talk about how Wiede

Gang Lu

Dr. Gang Lu, a notable internet expert, teams up with our host of Interactive China to bring you this new

Gilles Pardon

We are very privileged to have Gilles Pardon to join us in today’s program. Mr. Pardon introduces himself

Adam Schokora

iTV-Asia's Interactive China channel is joined by Adam Schokora, the China Manager for Edelman Digital. W