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Looking at the bigger picture of media in China, Seth Grossman sees exceptionally positive outlook for China’s media market despite the current economic and financial crisis. He enlightens us with Carat’s exclusive concept and strategy as a media agency, along with how has Carat been successfully playing a powerful role in China’s media arena
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Seth Grossman

Looking at the bigger picture of media in China, Seth Grossman sees exceptionally positive outlook for China’s media market despite the current economic and financial crisis. He enlightens us with Carat’s exclusive concept and strategy as a media agency, along with how has Carat been successfully playing a powerful role in China’s media arena. To find out why Seth believes China is the most challenging and fascinating market in the world, tune in and learn the answer in this iTV-Asia interview.

Seth is the Managing Director of Carat, the 3rd largest media planning and buying agency in China. Seth joined Carat in 2007 to establish their Communication Planning discipline, and was promoted to MD, Eastern China in late 2008. Seth has 15+years of strategic marketing experience includes 10+ years in China. He was previously a Marketing Director for De Beers diamonds and also has worked at both ATL and BTL creative agencies in China and in the United States. Seth is fluent in Mandarin Chinese and is a graduate of Princeton University with a dual degree in Chinese History and American Studies.

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Interactive China

Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.

Sam-Flemming

Host: Sam Flemming - Founder/CEO, CIC

Considered a pioneer in China's Internet Word Of Mouth (IWOM) development, Sam Flemming has worked among the top Chinese Internet players in the field since 1996. In recent years, Flemming has guided key marketing agencies and brands in China on the subject. He is also a frequent speaker, lecturing on branding and marketing at conferences around China.
Before co-founding CIC, Flemming worked at Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. Heading Corporate Communications and Business Development, he set in motion the launch of Chinapay.com which was eventually purchased by China Union Pay. He also cultivated strategic relationships with top international banks, including Citibank and HSBC.

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