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Richard May, works for JMR / Japan Consumer Marketing Research Institute where he is in charge of the international department that handles research and strategy projects executed in the U.S.,
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Richard May

Richard May, works for JMR / Japan Consumer Marketing Research Institute where he is in charge of the international department that handles research and strategy projects executed in the U.S., Europe and China as well as for Japan domestic projects involving research of non-Japanese consumer preferences and products.

He first came to Japan to set up Dataquest's (now Gartner Dataquest) high-tech market subsidiary. He went from there to a similar position at the U.S. Embassy in Tokyo for the Foreign Commercial Service. He then held research analyst positions at securities and hedge funds where he analyzed Japanese companies in the retailing, FMCG, and technology fields.

Richard has an M.A. in linguistics from Stanford University in his home state of California and has also earned an MBA at Seattle University. In addition to his work with JMR, he is an Adjunct Professor of Marketing at Temple University, Japan Campus, in the Corporate Education program.

At JMR his current contributions are to projects covering "digital convergence" and its impact on Japanese home entertainment electronics makers, two-sided market (TSM) theory and its application to game console makers (Sony, Microsoft, etc.), psycho-economic studies of consumers preferences, eye-tracking studies of consumer packaging and ad design. He also serves as a moderator for focus groups and consumer interviews as well as on the editorial board for JMR publications.

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Advertising & Marketing in Japan

Explore the world of advertising and marketing in Japan. How are the top players in this field tackling Japanese marketing, Japanese advertising, and keeping ahead of the game overall? Find out how companies are marketing their products and how Japanese business in general has dealt with advertising in an already saturated market.

Thomas-Zengage

Host: Thomas Zengage - Representative Director, Pacific Communicators

Thomas R. Zengage earned his undergraduate degree from Columbia College at Columbia University in New York City. After attending an M.A. program in Japanese studies at the University of Washington in Seattle, he received his M.B.A. from the same institution. Fluent in Japanese, Mr. Zengage has had an extensive career in public relations, investor relations, and strategy consulting in Japan, working on behalf of leading corporations and other organizations. Thomas R. Zengage was previously CEO and a principal shareholder of IBI Inc., Japan's pioneering investor relations and public relations agency. Mr. Zengage ultimately sold IBI to LSE traded WPP Group plc, and subsequently as Representative Director managed IBI's merger with Ogilvy Public Relations Worldwide. Thomas R. Zengage also served as Chairman & Representative Director of the Japan subsidiary of Edelman Public Relations, the world’s leading independent PR agency. He established a high level strategic communications consultancy, Pacific Communicators, to specialize in high level consultancy in public relations, public affairs, crisis and issues management, and key influencer engagement. Writing in Japanese, Mr. Zengage is the author of the book Sore Demo Yen No Seiki (Tokyo: Kodansha), which contains an analysis of the long term factors driving Japan's economy.

 

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