Advertising_in_China

 

Cai Hua gives us some case studies and examples of promotion managed through Always, and illustrates for us what sets Always apart from other similar companies in similar fields. Emphasizing the need for more consistency in this industry
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Cai Hua

Cai Hua gives us some case studies and examples of promotion managed through Always, and illustrates for us what sets Always apart from other similar companies in similar fields. Emphasizing the need for more consistency in this industry, Mr. Hua highlights the challenges and risks of failing to implement sound standardization initiatives in China. Discussing promotions that companies are doing over a broad national basis, we hear Hua's opinion on the extent to which strategic decisions are changing over time. As competitiveness increases, are marketers learning more about smart promotion decisions? What is the outlook for the future of promotions management? To find out more, tune into this iTV-Asia program.

Advertising & Marketing in China

In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.

Tom_Doctoroff

Host: Tom Doctoroff - Northeast Asia Area Director / Greater China CEO, JWT

Tom, born and bred in America's Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back to the States. In the meantime, he has become one of Asia's most respected advertising minds. His unique combination of pan-Asian work, plus nine years based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. Furthermore, he is a passionate advocate of the iron link between brand equity and long-term profitability.
Having started his advertising career at Leo Burnett (Chicago) in 1989, Tom jumped ship and joined JWT Chicago in 1992. In 1994, Tom moved to Hong Kong as Regional Business Director, managing several of JWT's largest multinational clients across Asia Pacific (including Pepsi, Philip Morris/Kraft and Citibank).

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