Advertising_in_China

 

Fei Wei joins us to talks about his career path and overall experiences in advertising industry. He introduces different type of digital agencies in the market from agency perspective
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Fei Wei

Fei Wei joins us to talks about his career path and overall experiences in advertising industry. He introduces different type of digital agencies in the market from agency perspective, and reveals his thoughts on where can clients get the best digital services. Fei has a deep understanding of Chinese internet consumers, he shares with us what has caught the passion for Chinese young internet users and why do Chinese consumers love online video games? Tune in to find out more in our iTV-Asia program.

Fei has 13 years of advertising experiences, including 9 years of interactive advertising experiences. He started advertising career in JWT Shanghai in 1996, later on he joined Communication Central Group (now Digitas China) between 2001 and 2006 as the head of Creative. He works as Interactive Creative Director of JWT Shanghai from 2007 till now.

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Advertising & Marketing in China

In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.

Tom_Doctoroff

Host: Tom Doctoroff - Northeast Asia Area Director / Greater China CEO, JWT

Tom, born and bred in America's Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back to the States. In the meantime, he has become one of Asia's most respected advertising minds. His unique combination of pan-Asian work, plus nine years based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. Furthermore, he is a passionate advocate of the iron link between brand equity and long-term profitability.
Having started his advertising career at Leo Burnett (Chicago) in 1989, Tom jumped ship and joined JWT Chicago in 1992. In 1994, Tom moved to Hong Kong as Regional Business Director, managing several of JWT's largest multinational clients across Asia Pacific (including Pepsi, Philip Morris/Kraft and Citibank).

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