Advertising_in_China

 

Sam Flemming has been working with leading Chinese Internet players since 1996. Considered to be a pioneer in China's Internet Word Of Mouth development, Mr. Flemming has trained China's leading marketing agencies and brands on the subject over the last few years, frequently lecturing on branding and marketing at conferences around China.
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Sam Flemming

Sam Flemming has been working with leading Chinese Internet players since 1996. Considered to be a pioneer in China's Internet Word Of Mouth development, Mr. Flemming has trained China's leading marketing agencies and brands on the subject over the last few years, frequently lecturing on branding and marketing at conferences around China.

Prior to co-founding CIC, Flemming was responsible for Corporate Communications and Business Development for Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. While there, he initiated the launch of Chinapay.com (eventually purchased by China Union Pay) and developed strategic relationships with top international banks including Citibank and HSBC.

Mr. Flemming holds a Master's Degree in Teaching English to Speakers of Other Languages from Monterey Institute of International Studies in Monterey, CA and a B.A. in Sociology and Religion from Rhodes College in Memphis, TN.

His blog can be found on http://www.seeisee.com/sam

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Advertising & Marketing in China

In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.

Tom_Doctoroff

Host: Tom Doctoroff - Northeast Asia Area Director / Greater China CEO, JWT

Tom, born and bred in America's Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back to the States. In the meantime, he has become one of Asia's most respected advertising minds. His unique combination of pan-Asian work, plus nine years based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. Furthermore, he is a passionate advocate of the iron link between brand equity and long-term profitability.
Having started his advertising career at Leo Burnett (Chicago) in 1989, Tom jumped ship and joined JWT Chicago in 1992. In 1994, Tom moved to Hong Kong as Regional Business Director, managing several of JWT's largest multinational clients across Asia Pacific (including Pepsi, Philip Morris/Kraft and Citibank).

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