Advertising_in_China

 

Carl started his career in 1994 with Unilever South Africa as a Management trainee. In 4+ years with Unilever South Africa he progressively rose through a variety of Sales, Brand and Key Account Management positions ending up as National Account Manager for 2 Key National Account Customers.
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Carl Preller

Carl started his career in 1994 with Unilever South Africa as a Management trainee. In 4+ years with Unilever South Africa he progressively rose through a variety of Sales, Brand and Key Account Management positions ending up as National Account Manager for 2 Key National Account Customers.

In 1997 Carl joined Coca Cola Southern Africa as a National Account Manager. This role was followed by a role as Channel Development Manager, responsible for the General Trade/Spaza Channel across Southern Africa focussed on the development of channel and shopper strategy and working deeply on specific brand channel activation programs. Carl transferred to Coca Cola Great Britain in 1999 as a Channel Sector Manager for the Education and Workplace Channels.

In 2000 Carl moved into the world of Health & Beauty, taking up a role as Commercial Director for L’Oreal, Active Cosmetics (CAI) UK overseeing the Field Sales and KAM team – Carl moved to L’Oreal Headquarters, Paris, in 2002 as International Category Manager responsible for the launch of Category Management for the L’Oreal CAI Division globally and the global rollout of a new Category Strategy.

In 2003 Carl returned to London to take up a role as Director of the L’Oreal ASDA/WalMart Category Captaincy Team. During this time he led the successful launch of a Strategic Shopper Marketing initiative, the ASDA Accelerator Project. This initiative was presented as a keynote speech by L’Oreal and WalMart at the ECR Paris Convention in 2005. Carl was promoted to Director of the full Category Management team for L’Oreal UK in October 2004.

Early 2006 saw a move to Asia, initially based in Thailand before taking up a role as General Manager for Business Development based out of Hong Kong. This role was followed by a role as Commercial Development Director, L’Oreal Asia.

Carl joined Glendinning Asia Pacific in June 2007 as Director of Consulting. His consulting experience as been across a range of clients, both FMCG and Non FMCG, and he is currently sitting on the Glendinning global offer and shopper teams based out of Bangkok.

He is married to Anne-Marie with 2 lovely daughters, Anais and Arielle.

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Advertising & Marketing in China

In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.

Tom_Doctoroff

Host: Tom Doctoroff - Northeast Asia Area Director / Greater China CEO, JWT

Tom, born and bred in America's Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back to the States. In the meantime, he has become one of Asia's most respected advertising minds. His unique combination of pan-Asian work, plus nine years based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. Furthermore, he is a passionate advocate of the iron link between brand equity and long-term profitability.
Having started his advertising career at Leo Burnett (Chicago) in 1989, Tom jumped ship and joined JWT Chicago in 1992. In 1994, Tom moved to Hong Kong as Regional Business Director, managing several of JWT's largest multinational clients across Asia Pacific (including Pepsi, Philip Morris/Kraft and Citibank).

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