Developments in technology, especially the revolution of the Internet and social media, have undoubtedly shifted the focus of marketers from Traditional Marketing (offline) to Digital Marketing (online). However, what is far more important is not the channel or device, but the integrated and seamless customer experience that brand/ business delivers to their increasingly demanding customers.

Online and Offline Marketing Integration and How It Applies for Online Businesses

Developments in technology, especially the revolution of the Internet and social media, have undoubtedly shifted the focus of marketers from Traditional Marketing (offline) to Digital Marketing (online). However, what is far more important is not the channel or device, but the integrated and seamless customer experience that brand/ business delivers to their increasingly demanding customers.

Jose Finch

Jose Finch currently serves as the Country Managing Director of ZALORA Group – a Rocket Internet-incubated fashion e-commerce company operating in 11 countries across Asia-Pacific.

 

Prior to ZALORA, Jose has over 10 years of working in Management Consulting and Corporate Finance for the world’s largest firms, including McKinsey and L’Oreal. Passionate for learning and building up things, Jose joined ZALORA in 2014 with the goal to make this start-up become the largest fashion e-commerce player in Vietnam.

 

For more information on Zalora Vietnam visit their website at: http://www.zalora.vn/