Smartphones become an integral part of consumers’ lives, with 70% of mobile users keeping their phones with them more than 8 hours a day. Mobile has changed how businesses compete and operate to win consumers’ hearts in the mobile revolution. Digital savvy consumers expect a personalized and targeted brand experience, and mobility allows brands to create a deeper engagement with their target audience. With real success stories about product, sales, advertising and customer service, Mr Le Hong Minh will take us through the power to design their customer experience appropriately.

Role of Mobile in a Creative Economy

Smartphones become an integral part of consumers’ lives, with 70% of mobile users keeping their phones with them more than 8 hours a day. Mobile has changed how businesses compete and operate to win consumers’ hearts in the mobile revolution. Digital savvy consumers expect a personalized and targeted brand experience, and mobility allows brands to create a deeper engagement with their target audience. With real success stories about product, sales, advertising and customer service, Mr Le Hong Minh will take us through the power to design their customer experience appropriately.


Le Hong Minh 2


Le Hong Minh is the Chairman and Chief Executive Officer of VNG Corporation, a leading internet and social media company in Vietnam. Established in 2004, VNG has grown from a 5-person start-up to the largest domestic web portal in Vietnam (Zing.vn). The company offers a comprehensive package of online entertainment products such as music, games, video sharing, and news, as well as an online social media community and E-commerce to approximately 20 million Vietnamese subscribers.

Mr. Le is a strong believer in the power of the internet to connect Vietnamese people together in ways unforeseen just a few years ago. As the country expands economically and internet usage rates expand, VNG will look to create even more value-added services and products that cater towards enhancing Vietnamese people’s lives both online and off. Mr. Le practices what his company advocates, given he is an avid internet content consumer and even spends a few hours each day engaged in online gaming as a hobby. He obtained the Bachelor of Business in Banking and Finance from Monash University in Melbourne, Australia.

For more information on VNG Corporation visit their website at: https://www.vng.com.vn/en/

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