Results from Walmart, MasterCard, Coca Cola and AT&T using the MMA’s proprietary SMoX research demonstrating the impact of mobile on purchase intent, foot traffic and brand image, including insights into how to optimize your mobile budgets. The presentation will share results from SMoX and its impact on future decision making for marketers as they all face increased pressure on achieving profitable growth for their individual businesses.

Finally, We Know for Sure Mobile Marketing Works!

Results from Walmart, MasterCard, Coca Cola and AT&T using the MMA’s proprietary SMoX research demonstrating the impact of mobile on purchase intent, foot traffic and brand image, including insights into how to optimize your mobile budgets. The presentation will share results from SMoX and its impact on future decision making for marketers as they all face increased pressure on achieving profitable growth for their individual businesses.


Rohit Dadwal


Rohit Dadwal - a highly visible industry advocate with over 18 years of experience in the internet, digital and mobile spheres, with experience spanning different roles and across different industry verticals. 

He has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders. He also writes regularly on mobile and mobile marketing related matters, and has spoken at numerous industry events and conferences across the global markets, evangelizing digital marketing and mobile as marketing media to over 20,000 people. 

Rohit sits on the board of the Digital Advertising Alliance (DAA) in Singapore, is an Advisor for the Internet and Mobile Marketing Association of the Philippines (IMMAP) and IDBYTE (Indonesia). In addition, Rohit is often called to serve as a judge for marketing awards across Asian markets, and is an award-winning business leader, who also mentors several young start-ups.

For more information on Mobile Marketing Association Asia Pacific Limited visit their website at: http://www.mmaglobal.com/

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