They're the decision makers of tomorrow. They’re the opinion leaders of today. Born in the digital era, Gen Z is fearless when it comes to experiencing new things; they have access to almost any information they might be interested in. So make sure your brands appear in the right way at the right place for them. It's critical to know their potential consumers of tomorrow's market, what drives them and how to communicate with them.

GENZILLA - Who are Gen Z? And why do we need to know about them?

They're the decision makers of tomorrow. They’re the opinion leaders of today. Born in the digital era, Gen Z is fearless when it comes to experiencing new things; they have access to almost any information they might be interested in. So make sure your brands appear in the right way at the right place for them. It's critical to know their potential consumers of tomorrow's market, what drives them and how to communicate with them.

Thue Quist Thomasen is Epinion’s Head of Group Sales Excellence, Marketing and Communications.

Based in the HCMC office, Thue has been part of the Epinion family for more than seven years and been integral to its rapid growth in the SE Asian region. Together with Aske Ostergard, he has grown Epinion's Vietnamese presence from an idea and business plan to an operation with more than 80 employees.

For more information on Epinion Vietnam visit their website at http://vn.epinionglobal.com/