In the digital age companies can target their customers cost-effectively using a media strategy that includes print magazines, web and social networks. But what’s the best way to integrate these into a long-term marketing strategy that will build value for both the brand and the consumer?

Building Brands Using Print, Digital & Social

In the digital age companies can target their customers cost-effectively using a media strategy that includes print magazines, web and social networks. But what’s the best way to integrate these into a long-term marketing strategy that will build value for both the brand and the consumer?

Collin Crowell - Managing Director at Ringier Vietnam - is a specialist in launching and building top media brands with a 360-degree publishing strategy. He has launched world renowned media brands ELLE and Women's Health in Vietnam and has created a network of special topic brands and websites including Marry.vn - Vietnam's largest wedding portal; MarryBaby.vn - a multi-channel parenting website; Bepgiadinh.com – a home and food lover's website and Muabannhadat.com.vn – Vietnam’s largest real estate classifieds website.

For more information on Ringier Vietnam visit their website at: http://www.ringier.com/vn