Correctly creating, re-positioning and adding ‘impact’ to your brand allows for greater success in the fast changing, digitizing Vietnamese market place. This presentation will share some tried and tested best-practice to empower you to create and communicate a distinctive Brand Personality to build deeper trust and emotional connection between your brand and target customers.

What does your brand stand for in the digital age?

Correctly creating, re-positioning and adding ‘impact’ to your brand allows for greater success in the fast changing, digitizing Vietnamese market place. This presentation will share some tried and tested best-practice to empower you to create and communicate a distinctive Brand Personality to build deeper trust and emotional connection between your brand and target customers.

Chris Elkin is a UK Chartered Marketer who cut his professional teeth in London before making a move to Singapore in 2000 and Vietnam in 2005. Chris’s passion is in creating, building and connecting brands with people in the digital age.

As Managing Director of red brand builders / Edge Asia Vietnam, Chris consults both international and Vietnamese clients across a range of categories.

For more information on Red visite their website at: http://red.vn

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