The way people comsume content is changing. For the first time, an entire generation has grown up watching content on their own terms. Gen C - The Youtube Generation. Gen C is a powerful new force in consumer culture, a mindset defined by creation, curation, connection, and community. 80% of Gen C is made up of millennials. Multiscreen is essential to reaching Gen C. What does it mean to brand marketer?

How to Market to Generation “C” – The YouTube Generation

The way people comsume content is changing. For the first time, an entire generation has grown up watching content on their own terms. Gen C - The Youtube Generation. Gen C is a powerful new force in consumer culture, a mindset defined by creation, curation, connection, and community. 80% of Gen C is made up of millennials. Multiscreen is essential to reaching Gen C. What does it mean to brand marketer?

Esther Nguyen, Founder and CEO of POPS Worldwide (founded in 2007), a leading digital media company in Vietnam, maximizing distribution, monetization and customer engagement for artists and content owners across all major platforms, devices and countries.

POPS is a Multi Channel Network for YouTube and has built the largest video network in Vietnam, connecting brands with their online target market. Currently POPS MCN on YouTube generates 250 million monthly views and has over a million subscribers spanning across 70 plus channels.

For more information on POPS Worldwide visit their website at: http://www.popsww.com/web

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