For digital companies and websites, impressions, clicks, CPI and CPM don’t tell you much about your audience, your prospects and your customers. Most companies actually have no real way of knowing whether their digital campaigns are reaching their target audiences and generating the brand effects they need. There are a number of “next generation” tools that can help you to measure your digital campaigns more effectively and during this presentation we’ll highlight the tools that can help you to succeed and more effectively conduct digital marketing.

Digital Audience Measurement

For digital companies and websites, impressions, clicks, CPI and CPM don’t tell you much about your audience, your prospects and your customers. Most companies actually have no real way of knowing whether their digital campaigns are reaching their target audiences and generating the brand effects they need. There are a number of “next generation” tools that can help you to measure your digital campaigns more effectively and during this presentation we’ll highlight the tools that can help you to succeed and more effectively conduct digital marketing.

Jay

Jay Kumar Kamala is a senior manager in quantitative research for Epinion Asia. He has 8 years of market research experience across 4 countries – India, Singapore, Indonesia and Vietnam.

Jay previously worked with HP, Millward Brown and TNS before joining Epinion in 2013. He started his career in analytics, but now specializes in customized research.

For more information on Epinion visit their website at: http://vn.epinionglobal.com/
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