With the revolution of social networks, millions of conversations about brands, products and services are now online. Social media becomes the only single media that influences every single stage of the Consumer Decision Journey. In this presentation we look at how Coca-Cola, Samsung and Unilever use social listening tools in Vietnam to actively grow Brand Love and influence Consumer Decisions.

How Social Media Listening Changes the way Brands Manage Campaign and Brand Reputation

With the revolution of social networks, millions of conversations about brands, products and services are now online. Social media becomes the only single media that influences every single stage of the Consumer Decision Journey. In this presentation we look at how Coca-Cola, Samsung and Unilever use social listening tools in Vietnam to actively grow Brand Love and influence Consumer Decisions.

Peter Nguyen – CEO of Buzzmetrics is an entrepreneur with 12 years experience in Marketing, Market Research and Technology/Ecommerce. Prior to Buzzmetrics, Peter was heading the development of Nielsen WATCH, a division within Nielsen Vietnam that measures consumer watching, reading, listening and online surfing behaviors. Peter won Top 100 Pioneer Businessman Award 2013 and holds a Bachelor degree in Finance and Accounting and MBA in Marketing at Sydney University.

For more information on Buzzmetrics visit their website at: http://buzzmetrics.vn/

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