Storytelling has evolved from telling personal stories to an effective tool in business communication that has a magic power to stick in the audience’s mind. Almost any presentation or form of marketing can be transformed into a story. A great story can personalize anything and allows clients and customers to feel, to see and to talk about the products or services through the eyes of the company’s storytellers. This presentation not only shows the classical approach to storytelling but also focuses on new methods and channels to share it with others and spread it widely.

The Power of Storytelling in Business Communication

Storytelling has evolved from telling personal stories to an effective tool in business communication that has a magic power to stick in the audience’s mind. Almost any presentation or form of marketing can be transformed into a story. A great story can personalize anything and allows clients and customers to feel, to see and to talk about the products or services through the eyes of the company’s storytellers. This presentation not only shows the classical approach to storytelling but also focuses on new methods and channels to share it with others and spread it widely.

Nguyen Thanh Son is one of the most popular communication experts in Vietnam. He is best known as the founder of T&A Communications, the leading PR agency in the country. T&A was later acquired by WPP, the world biggest marketing communications corporation. As the co-founder and president of the SAGE Academy, he is willing to devote himself to the sustainable development of marketing and communications industry, to create a professional community with high-profile experts, to maximize the learning and improve the performance at work for the next generation in Vietnam.

For more information on Samsung Vietnam visit their wwebsite at:
http://ta-ogilvy.vn

Other Items